What Makes a Competency Distinct?

Pragmatic Live Chat

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about distinctive competencies and how to avoid some of the biggest pitfalls when identifying them.

They discuss:

  • Distinctive competency as it relates to core competencies
  • Examples of distinctive competencies: innovation, culture, customer intimacy, patent portfolio
  • Why you can’t innovate like Apple >> Read More
  • The consequence of assuming distinctive competencies without external validation
  • Why technology isn’t a good distinctive competency
  • How many (or few) distinctive competencies you should have in your organization
  • The strategies for shifting distinctive competencies (the slow way and the fast way)

Enroll in Foundations and get a lifetime free membership to the Pragmatic Alumni Community
Students learn how to:

  • Become market-driven by exploring concepts such as how to uncover strategic opportunities
  • Define product team roles and responsibilities
  • Prioritize actual vs. desired business goals
  • Talk to and observe the market in action.

Enroll Today

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Author:

Other Resources in this Series

Most Recent

Podcast

Why Great Product Marketing Is About Timing with Francisco Bram 

In this episode of the Pragmatic Product Chats series, Francisco Bram, former Head of Product and Growth Marketing at UberEats, discusses the critical role of product marketing in today’s quickly evolving business environment. Francisco elaborates...
Podcast

Finding Your Nxt with Cindy Carrillo

In this episode of the Pragmatic Product Chats series, Cindy Carrillo joins host Rebecca Kalogeris to share her inspiring story of transformation. Cindy discusses how she navigated significant changes in her life, including buying 35...

OTHER PodcastS

Podcast

Why Great Product Marketing Is About Timing with Francisco Bram 

In this episode of the Pragmatic Product Chats series, Francisco Bram, former Head of Product and Growth Marketing at UberEats, discusses the critical role of product marketing in today’s quickly evolving business environment. Francisco elaborates...
Podcast

Finding Your Nxt with Cindy Carrillo

In this episode of the Pragmatic Product Chats series, Cindy Carrillo joins host Rebecca Kalogeris to share her inspiring story of transformation. Cindy discusses how she navigated significant changes in her life, including buying 35...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources