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Using Competitive Intelligence to Ensure a Successful Product Launch

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How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

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Pragmatic Institute Product Chats: From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
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From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
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Pragmatic Institute Product Chats: Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
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Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
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OTHER PodcastS

Pragmatic Institute Product Chats: From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
Podcast

From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
Read More
Pragmatic Institute Product Chats: Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
Podcast

Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Read More
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