In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability.
Key Takeaways:
- Pricing as Strategy – Pricing is how you put your value proposition, segmentation, and positioning into action. It tells the market exactly what your product is worth.
- AI Pricing Complexity – AI companies face real infrastructure costs and margin pressure, so they’re getting creative with monetization and niche differentiation.
- Deflation and Differentiation – As software becomes more commoditized, companies need to lean on services, customization, and expertise to stay valuable.
- Timeless Principles Still Apply – No matter how fast tech evolves, pricing fundamentals remain the same: focus on perceived value, segmentation, and alignment with strategy.
- Macro Matters – Pricing and marketing both flow from company strategy and economic realities. In today’s environment, margin discipline matters as much as growth.
Guest Bio:
Ajit Ghuman is the co-founder of Monetizely, a pricing and monetization consultancy helping SaaS and AI companies optimize their packaging, pricing, and value communication. He’s also the author of Price to Scale, a practical guide to designing scalable pricing strategies. Ajit has led pricing and product marketing at top tech companies like Twilio and Narvar, and is recognized as a leading voice in modern pricing strategy.
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