In this episode of Product Chats, Simone Severino, founder and CEO of Strategy Sprints, joins host Rebecca Kalogeris to share how structured weekly collaboration can unlock sustainable growth across product, sales, and marketing. With a background in psychology and over 21 years of experience advising companies, Simone’s agile approach has delivered more than $2 billion in additional sales for his clients.
Simone outlines his Monday-to-Friday sprint methodology where teams focus on one priority each week and track results using simple tools like the Focus Card and weekly dashboards. He explains how these short feedback loops foster alignment, fast decision-making, and greater accountability. He also explores the idea that community is the new marketing, and why future product success depends on customer engagement, trust, and visibility.
The conversation dives into Simone’s “Return on Luck” (ROL) concept: systematic experimentation that looks like luck from the outside but is built on fast iteration, team-wide transparency, and learning from mistakes. He encourages product teams to embrace cross-functional planning, embed themselves in communities, and prioritize velocity over perfection.
Key Takeaways:
1. Run Strategy Sprints, Not Just Standups – Simone’s team uses Monday planning and Friday reality checks to align product, sales, and marketing on clear, measurable goals.
2. Community Is Your New Marketing Engine – With the rise of AI-generated content, trust now lives inside communities. Embed your product in one or build your own.
3. Track Return on Luck – Success isn’t just strategy. It’s the result of fast, small experiments and a culture where teams feel safe sharing what didn’t work.
4. Keep It Simple and Fast – Tools don’t need to be complex. Simone’s most effective dashboards are built in spreadsheets and shared in under 30 minutes a week.
Guest Bio
Simone Severino is the CEO of Strategy Sprints and a business advisor with over 21 years of experience helping companies accelerate growth. With a background in psychology and a passion for agile execution, Simone has helped clients generate over $2 billion in sales through weekly strategic sprints. He’s also a TEDx speaker, Forbes contributor, podcast host, triathlete, and father of three. Simone believes the future of product success lies in cross-functional alignment, fast feedback loops, and embedding products in thriving communities. Visit strategysprints.com for free downloadable tools and templates.
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