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Pricing Isn’t the Reason You Lost

Pricing Isn’t the Reason You Lost

“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer”
– Spencer Dent

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Spencer Dent, Co-Founder of Clozd—a leading provider of technology and services for win-loss analysis.

They Discuss

  • How the pricing structure or model can affect customer’s value perceptions (For example, large one-time payments may seem riskier to new customers than smaller monthly payments)
  • Why transparency in pricing can help win more buyers
  • Why the concept “people buy, not companies” should inform selling strategies

Additional Resources
Price
This course gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.
>>Enroll Today

Accelerate Your Subscription Business
Pricing expert Mark Stiving brings his expertise on subscription models to the Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth. Gain clarity and certainty around the right tasks to accelerate growth and your current stage of business.
>> Learn More

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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