“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer”
– Spencer Dent
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Spencer Dent, Co-Founder of Clozd—a leading provider of technology and services for win-loss analysis.
They Discuss
- How the pricing structure or model can affect customer’s value perceptions (For example, large one-time payments may seem riskier to new customers than smaller monthly payments)
- Why transparency in pricing can help win more buyers
- Why the concept “people buy, not companies” should inform selling strategies
Additional Resources
Price
This course gives you the tools you need to take the guesswork out of pricing and increase profitability. Learn a proven approach to pricing that reflects what the market is willing to pay and supports your organization’s strategies.
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Accelerate Your Subscription Business
Pricing expert Mark Stiving brings his expertise on subscription models to the Pragmatic Learning Network to help product teams improve their subscription businesses and drive growth. Gain clarity and certainty around the right tasks to accelerate growth and your current stage of business.
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