Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Why Agile Falls Short and How to Get It Right with Jenny Martin
Agile adoption is everywhere but so are the frustrations. Jenny Martin joins us to explore why so many teams get stuck in process over value, and how her OOPSI framework helps restore collaboration and focus....
Capturing the Street Value of Your SaaS Product with Marcos Rivera
In this episode, we’re joined by pricing strategist Marcos Rivera, founder of Pricing IO and author of Street Pricing, to explore how SaaS companies can stop guessing, and start capturing, the value they work so hard...
Why Agile Falls Short and How to Get It Right with Jenny Martin
Agile adoption is everywhere but so are the frustrations. Jenny Martin joins us to explore why so many teams get stuck in process over value, and how her OOPSI framework helps restore collaboration and focus....
Capturing the Street Value of Your SaaS Product with Marcos Rivera
In this episode, we’re joined by pricing strategist Marcos Rivera, founder of Pricing IO and author of Street Pricing, to explore how SaaS companies can stop guessing, and start capturing, the value they work so hard...
