Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].
Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
Building Human-Centered Video Conferencing with Norma Løvhaugen
In this episode, we welcome Norma Løvhaugen, VP of Strategy and Initiatives at Neat, for a conversation about building video conferencing solutions that truly connect people. Based in Oslo and featured in Forbes last year, Norma brings...
Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
Building Human-Centered Video Conferencing with Norma Løvhaugen
In this episode, we welcome Norma Løvhaugen, VP of Strategy and Initiatives at Neat, for a conversation about building video conferencing solutions that truly connect people. Based in Oslo and featured in Forbes last year, Norma brings...
