Getting the Whole Company to Fall in Love with Your Personas
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.
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Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
