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A Thought-Exercise on Identifying Distinctive Competencies

A Thought-Exercise on Identifying Distinctive Competencies

“Distinctive Competencies are rarely a product feature because a distinctive competency isn’t easily copied. If you come out with a new product feature today, your competitor could copy that within a few months.”

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization.
They also discuss:

  • What are distinctive competencies and why do they matter
  • Examples of distinctive competencies at big brands (Disney, Amazon, LinkedIn, Zappos and Walmart)
  • How to get more differentiation for your products

Enroll in Foundations on Demand Today to learn more about finding your company’s distinctive competencies >> https://www.pragmaticinstitute.com/product/foundations-on-demand/

Author

  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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