A Thought-Exercise on Identifying Distinctive Competencies

Pragmatic Live Chat

“Distinctive Competencies are rarely a product feature because a distinctive competency isn’t easily copied. If you come out with a new product feature today, your competitor could copy that within a few months.”

In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an exercise to identify and apply distinctive competencies using some of the biggest brands in the world.

Not only will you learn about the power of distinctive competencies, but also how to start thinking about and leveraging them within your own organization.
They also discuss:

  • What are distinctive competencies and why do they matter
  • Examples of distinctive competencies at big brands (Disney, Amazon, LinkedIn, Zappos and Walmart)
  • How to get more differentiation for your products

Enroll in Foundations on Demand Today to learn more about finding your company’s distinctive competencies >> https://www.pragmaticinstitute.com/product/foundations-on-demand/

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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