2026 is shaping up to be another challenging year for SaaS product teams. With continued downsizing, tighter budgets, and increasingly sophisticated buyers leveraging AI to stay ahead of traditional messaging, the pressure to demonstrate measurable impact has never been higher.
In this webinar, we’ll explore what Product and Product Marketing teams can expect in the year ahead and provide actionable strategies to thrive in a complex landscape. You’ll learn how to:
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- Make sure that PMs and PMMs align around market problems
- Prove your worth by taking accountability for revenue impact and demonstrate measurable results
- Influence cross-functional teams across the organization
- Enable buyers with tools that build confidence and drive decisions
- Build scalable systems to streamline workflows and increase efficiency
- Focus on retention and expansion when new logos are harder to acquire
- Act as a strategic advisor to leadership with data-driven insights
Whether you’re a seasoned PM/PMM or looking to sharpen your skills, this session will equip you with the frameworks and practical steps to not just survive, but lead Product teams in 2026.
Reserve your spot and prepare to turn challenges into opportunities!
