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A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It’s time to implement a pragmatic, outside-in approach to building and marketing products that sell.

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Pragmatic Institute

Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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Ebook

2023 State of Win-Loss Analysis: Key Insights and Trends

Are you winning enough deals to drive revenue and fuel growth? It’s more critical than ever to understand why you’re winning and losing deals, at least that’s what 98% of respondents reported in our 2023...

Ebook

The Product Manager's Playbook for Generative AI

Artificial intelligence and generative models like ChatGPT have enormous potential, but it can be challenging to connect them to concrete business objectives. Our new ebook 64 AI Prompts for Product Managers provides you with prompts...

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