Aligning Design Activities to Business Strategy

In the eyes of your business stakeholders, design work is more valuable—and worth investing in—when it’s clearly connected to business strategy. As a designer, understanding the business ecosystem you operate within will help you position yourself as a strategic partner and elevate the design function in your organization. By understanding your company’s business strategy, you can choose and recommend intentional design activities that increase design’s impact.

With this eBook, you’ll explore:

  • Characteristics of common product strategies
  • Design activities you can directly connect to product strategy
  • Tactics to help you advocate for design as a strategic business partner

Download your copy of Aligning Design Activities to Business Strategy

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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Aligning Design Activities to Business Strategy

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