Product Marketing Archives | Page 4 of 14 | Pragmatic Institute - Resources

Cyber Sale: Save 20% on product courses and certifications through December 1. Use code CYBER2025.

An illustration representing how research can identify opportunities within market problems.

How to Evaluate Market Problems to Find Opportunities

Using Data-Driven Personas to Boost Business

[Meaningful Segmentation] How Many Buyer Personas Should You Create?

Image of a maze depicting market problems product professionals have to overcome

How to Overcome 8 Common Market Visit Barriers

Flat illustration of business video conference or meeting. Man holding digital tablet and communicating with colleagues seen in closeup circles.

7 Steps to Complete an Efficient and Useful Market Visit

The businessman hand sits at their desks and calculates financial graphs showing the results of their investments planning the process of successful business growth.

8 Essential Metrics to Help Product Managers Predict Revenue

Al illustration featuring a person popping out of a cardboard box holding a microphone, to represent the career transition from marketing to product marketing.

Product Manager Career Path: From Marketing to Product Marketing Manager

An illustration of a rocket taking off, representing a successful product launch.

4 Steps To Tracking A Successful Product Launch

product marketing on social media

Pragmatic Peek: Product marketers should stay social in 2021

Subscription-Based Businesses

Win, Keep, Grow Pricing in Subscription-Based Businesses