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Annual Survey

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The 2019 PRAGMATIC INSTITUTE

Annual Product Management and Product Marketing Survey

Are product managers becoming more strategic or practical? Which activities are shifting to the product marketing side? What are your colleagues earning around the world? Get the answers to these questions and other great insights in the 2019 Pragmatic Institute Annual Product Management and Product Marketing Survey, available now. Download your free copy today and learn everything about our growing industry. 

2018 Survey

Get a benchmark of the industry to help you focus on the strategies that win >

2017 Survey

How fiscally fit are you? Take a look at product professional salaries around the world >

2016 Survey

What superpowers do product professionals need most to be successful? Find out >

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Other Resources in this Series

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Goals, Readiness and Constraints: The Three Dimensions of a Product Launch

Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be further from the truth. A successful product launch requires skill, experience, market knowledge, and a process.

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What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.
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6 Principles for Successful Product Management in 2023

A principle is something that guides us in how we perceive things and the decisions that we make. These principles will reduce our decision time and our decision fatigue and help us navigate any uncertainties this year will bring.
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The Ultimate Guide to Positioning

Ask five people what positioning means, and you’ll likely get five different answers. Positioning is often used in place of value proposition and vice versa (sometimes both get confused with messaging) There is agreement on one
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A Look at Clarity in Positioning

Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that drives all outbound communications. The best positioning clearly states how the product will solve specific customer problems.

OTHER ArticleS

Launch Readiness Assessment
Article

Goals, Readiness and Constraints: The Three Dimensions of a Product Launch

Many companies mistakenly believe their product will sell itself and overcome any adversity. This couldn't be further from the truth. A successful product launch requires skill, experience, market knowledge, and a process.

Article

What is Product Management?

Product management oversees a product's development and life cycle. The ultimate goal is to create and deliver a product that meets customers' needs and generates revenue for the company.

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