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Annual Survey

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The 2019 PRAGMATIC INSTITUTE

Annual Product Management and Product Marketing Survey

Are product managers becoming more strategic or practical? Which activities are shifting to the product marketing side? What are your colleagues earning around the world? Get the answers to these questions and other great insights in the 2019 Pragmatic Institute Annual Product Management and Product Marketing Survey, available now. Download your free copy today and learn everything about our growing industry. 

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2018 Survey

Get a benchmark of the industry to help you focus on the strategies that win >

2017 Survey

How fiscally fit are you? Take a look at product professional salaries around the world >

2016 Survey

What superpowers do product professionals need most to be successful? Find out >

Most Recent

Graphic of market signals coming in one side of a magnifying glass as chaos but being organized on the other. Depicts market trend analysis by a product manager
Article

A Product Manager's Guide to Market Trend Analysis

This article explores how product managers can separate meaningful market trends from everyday noise and use market evidence to make more confident product decisions. It also examines how AI can accelerate trend analysis while keeping...
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Category: Market ResearchProject Management
The market driven four Ps for product marketing
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How the Four Ps Fit Into a Market-Driven Approach

The Four Ps, Product, Price, Place and Promotion, have helped marketers organize fundamental marketing decisions for more than six decades. For product marketing professionals, a market-driven approach adds an important consideration: How can market knowledge...
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Category: Product Marketing
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How to Use AI for Meeting Notes and Insights

Learn how AI transforms meeting notes into actionable business insights by identifying patterns across customer conversations, sales calls, and team meetings.ssss
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Category: AI
Graphic of female product manager with images behind depicting AI skills she is learning to stay ahead
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7 AI Skills Every Product Manager Needs

Discover the top AI skills for product managers and learn how to combine human judgment with AI capabilities to make better product decisions and deliver greater customer value.
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Category: AI
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Article

Go-to-Market Strategy Guide for Product Managers  

Pragmatic Institute experts share practical insights on building go-to-market strategies that align product, marketing, and sales around real customer needs. Learn how market-driven teams use clear positioning and AI thoughtfully to improve execution and results.
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Category: Product Managementgo-to-marketProduct Marketing

OTHER ArticleS

Graphic of market signals coming in one side of a magnifying glass as chaos but being organized on the other. Depicts market trend analysis by a product manager
Article

A Product Manager's Guide to Market Trend Analysis

This article explores how product managers can separate meaningful market trends from everyday noise and use market evidence to make more confident product decisions. It also examines how AI can accelerate trend analysis while keeping...
Read More
Category: Market ResearchProject Management
The market driven four Ps for product marketing
Article

How the Four Ps Fit Into a Market-Driven Approach

The Four Ps, Product, Price, Place and Promotion, have helped marketers organize fundamental marketing decisions for more than six decades. For product marketing professionals, a market-driven approach adds an important consideration: How can market knowledge...
Read More
Category: Product Marketing
View More

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