How do you know how the willingness to pay in the U.S. compares to the bereitschaft zu zahlen in Germany, and what else do you need to consider when pricing your product for new international markets? Find out in this edition of Pragmatic Live with Mark Stiving, pricing expert and Pragmatic Marketing instructor. Listen now!
Most Recent
Podcast
Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
OTHER PodcastS
Podcast
Making Market Research Practical and Impactful with Ana Laskey, founder of Ground Control Research
In this episode, Anastassia (Ana) Laskey, founder of Ground Control Research, joins host Rebecca Kalogeris to explore how to make market research actionable in fast-moving organizations, without sacrificing depth or impact. Key Takeaways: Just-Right Research– Not every project needs...
Podcast
The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.