AI Product Marketing Expert Certification

Don’t just follow the AI trend, lead it with precision messaging and smart strategy a market-first mindset.

* Use code CERT10 at checkout to save 10% off all three courses.

2 Course + 1 Workshop Series
AI Product Marketing Expert Certification

Recommended Experience
None Required

Completion Time
Complete in 1 Week

Your Certification, Your Schedule
Flexible Schedule
Team Training Available

Stand Out with Strategic AI Expertise

AI is transforming how organizations operate, but many product marketing professionals are stuck at the surface. To take the lead, product marketers need more than tools. They need frameworks, insight, and strategic clarity to position AI in ways that resonate with their audiences.

The AI Product Marketing Expert Certification will help you break through the noise of AI hype. It combines core product marketing principles with our AI for Product Marketers workshop. You’ll learn to uncover insights faster, position with clarity and build go-to-market strategies that stand out in a crowded, AI-driven landscape.

How You'll Benefit

Craft AI Messaging That Resonates: Translate technical features into differentiated value stories customers remember.
Accelerate Segmentation & Content: Use AI tools to sharpen targeting and generate compelling content at speed.
Uncover Real Insights, Not Just Data: Apply AI for strategic discovery and validation—not just automation.

Lead AI-Powered GTM with Confidence: Elevate your role from executor to strategist with clear, actionable AI integration.
Integrate Strategy with Storytelling: Use tested campaign frameworks to align AI initiatives with market needs and business goals.
Skip the Hype, Get the Playbook: Learn how to apply AI in ways that are credible, effective, and market-ready.

* Use code CERT10 at checkout to save 10% off all three courses.

Skills You'll Gain

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Empower Your Team, Elevate Your Success

Our team trainings solutions offer hands-on, practical learning experiences that drive real results, ensuring your team is aligned, skilled, and ready to lead in today’s competitive market. Invest in your team’s growth and see the impact across your organization.

Talk to us and transform your team’s potential with customized training designed to address your unique business challenges.

Schedule a Meeting

TRUSTED BY

Foundations: Product Marketing & Management Fundamentals

1 Course | 7 Hours

Understand the market and the problems it faces.
Use market knowledge to build and sell products people want to buy.
Master the Pragmatic Framework and the activities needed to bring a successful product to market.
Learn to listen to the market, prioritize projects, and drive results.

Market: Product Marketing Course

1 Course | 7 Hours

Gain a thorough understanding of your buyers and how they like to buy so you can build the product marketing strategies that deliver results.
Align across go-to-market teams by effectively sharing and leveraging your buyer knowledge to prioritize the right product marketing strategies.
Measure your strategies against the metrics that matter most to your organization, focusing on outcomes and impact, not vanity.

AI for Product Marketers

1 Workshop | 7.5 Hours

Master prompt engineering to streamline persona creation, campaign planning, and content development.
Leverage generative AI tools to build smarter, faster go-to-market strategies rooted in real data.
Confidently integrate AI into your daily workflow and communicate its impact to key stakeholders.

Why Earn Your AI Product Marketing Expert Certification at Pragmatic Institute?

Elevate your skills and career by mastering AI strategy, not just tools.

* Certification expires in two years from the completion date of the last course completed.

Additional Product Certifications

Pragmatic Institute offers additional product certifications to help you enhance your skills and take charge of your career.

Product Management Certification

This path includes everything you need to know to become a Certified Product Manager.

How to get certified: Complete the prerequisite course Foundations, Focus, and Build courses.

Product Marketer Certification

This path includes everything you need to know to become a Certified Product Marketer.

How to get certified: Complete the prerequisite course Foundations, Market, and Launch courses.

The Pragmatic Advantage

A Holistic Approach

Our proprietary Pragmatic Framework integrates product management and product marketing, design, and data best practices to help you build comprehensive solutions for your customers’ needs.

Career-Long Support

After completing your product certification, you’ll receive an invitation to Pragmatic’s Alumni Community for networking opportunities, peer and professional support, and other helpful resources.

Expert-Led Classes

All courses are led by instructors with decades of product management experience. In our product management courses, you’ll interact directly with instructors and peers for personalized learning that applies to your business problems.

New to AI for Product Management?

Building your skills in emerging technologies like AI is crucial to staying competitive as a product manager or product marketer. Our certification teaches you everything you need to know, from AI fundamentals to specific use cases for product professionals. We also have resources created by industry experts to help you make the most of AI tools.