Resources > Ebooks

Map Your Message to Its Audience with the Communication Compass

Storytelling is a valuable tool for designers who want to carve out more influence in their organizations. But while you might feel your story has all the right ingredients, how will you ensure your message lands with its intended audience?

The answer can be found in the communication style you employ when crafting and sharing your story. Pragmatic Design’s Communication Compass enables you to visually map communication styles so you can adapt your message according to a given stakeholder or business partner’s preferences. Download the eBook to take an important step toward ensuring your narrative will resonate.

Want to learn how to design narratives that showcase design impact, advocate for user interests, align stakeholders around a common purpose and inspire teams to action? Discover Pragmatic Design’s new course, Influence Through Storytelling.

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  • Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

OTHER EbookS

Ethics in Storytelling Ebook cover
Ebook

Ethics in Storytelling: A Guide for Designers

As designers, we make decisions about how to tell stories, whether describing a user’s journey or explaining our choices in designing a product. How can we ensure our storytelling is ethical? In this Pragmatic Design

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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

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Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

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Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

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