Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.

Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

 DOWNLOAD SYLLABUS
 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

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Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?
Thank you for bringing perspective and a framework to product management. I finally have some organized expectations that I can define and use to organize my day.
Leslie Vaillancourt
Leslie Vaillancourt
Program Manager, BlueTie
This course was a great intro to product management. I recently joined the product management team and this course gave me more focus than I previously had. Since this course gave me insights into how I can better perform in my role, I feel I should also attend the other courses in this program.
Toni Connelly
Product Management, ChannelAdvisor

Pragmatic Institute gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group
This instructor rocks! His ability to infuse each day with his passion and quick wit made this three-day commitment worthwhile. The information was delivered with clarify and conviction, which has me stoked about returning to the office tomorrow.
Shawn Vann
Shawn Vann
Product Management, Exteria Building Products

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Institute courses are offered all around the world.