Pricing is powerful. A 1% price improvement can lead to a 10% increase in profit. There is no room for guesswork. Price teaches you how to set the right price for each product in each market. You’ll learn how to determine what the market is willing to pay so that you can decide which products make sense for your organization and how to optimize the price of those products for each market.




*Foundations is a prerequisite for this course.
Attend Price and learn how to:

Create impactful pricing.

Learn the key components of successfully pricing products throughout their life cycle.

Determine market value.

Learn six simple steps to discovering what your markets are willing to pay.

Maximize profit.

Discover how pricing models, segmentation and product bundles simplify customer decisions and increase revenue.

Minimize discounting.

Give sales the confidence to win at your price.

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 Who Should Attend

Anyone who makes or influences product pricing decisions.

 Key Deliverables Covered

Pricing structure and plan.

Price covers the activities within the Pragmatic Framework focused on how to set the right price for each product in the market. Explore content related to these activities below.

Pricing

OTHER COURSES:  Foundations | Focus | Build | Market | Launch| Data Science

Pricing

Public Training
$1,195 USD
Per Course

$1,495 for courses in the UK

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Take the guesswork out of pricing.

Price teaches you how to set the right price for each product in each market. You'll learn how to determine what your market is willing to pay and how to combine that with your corporate strategy to develop pricing that pays off.

 
What do our customers have to say about our training?

Pragmatic Institute gave me and my teams the ability to counter opinions with data and really improved the customer relationship. This, in turn, created a much better and tighter relationship with our engineering teams, which is never a bad thing.

Olli Siebelt
Olli Siebelt
Product Manager, TriNet Group

As a result of the Pragmatic Institute courses, the alignment of our product and engineering teams have been greatly strengthened. The support that product can provide to client services has also improved quite a bit.

Anna Loomis
Anna Loomis
Senior Product Manager, Health Data & Management Solutions
Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.
Rusty Lindquist
Rusty Lindquist
Product Manager, a la mode
I am so impressed with this course. The content was compelling and often hit too close to home in terms of how my organization approaches the product launch process today. Not only do I hope to immediately apply what I've learned, I plan to develop a business case for taking additional classes. Thanks so much!
Erica Kritsberg
Erica Kritsberg
Product Marketing, GovDocs

Pricing Is ...

Pricing is important to both your company and your customers. High prices hinder demand and low prices leave money on the table. Pricing is so much more than just placing a number on a product—so familiarize yourself with the nuances of exactly what pricing is.

Pragmatic Institute courses are offered all around the world.