Become a certified product rockstar from anywhere with live, online, instructor-led training. All 7 courses are available online. Find the option that fits best with your schedule.

Understanding the market and the problems it faces is key to creating and marketing products people want to buy. Foundations teaches you how to listen to the market, and then guide decisions, prioritize projects and drive results using the market knowledge you gain. It’s also a prerequisite for every other Pragmatic product course.

Attend Foundations and learn how to:

Get everyone on the same page.

Pragmatic Framework helps teams speak the same language, better understand roles and responsibilities and collaborate more effectively.

Tune into the market.

Stop talking about your opinion and start talking about your market. Learn practical techniques to identify the entire market, truly listen to it and become its messenger.

Uncover strategic opportunities.

Use your market understanding to identify strategies that minimize risks and optimize results.

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 Who Should Attend

The most successful implementations occur at companies where individuals from all key departments attend Foundations: executive leadership, product management, marketing, development, sales and more.

 Key Deliverables Covered

Pragmatic Framework, roles and responsibilities and gap analysis.

Foundations provides an overview of the entire Pragmatic Framework, which covers all the activities needed to build and market successful products, and dives deeper into the following activities.
Distinctive Competencies
Market Problems
Positioning
Win/Loss Analysis

OTHER COURSES:  Focus | Build | Market | Launch | Price| Data Science

Pricing

Public Training
Starting at
$995 USD
Per Course

We offer multi-course training events all around the world with great opportunities to network with your peers.


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Private Training


Prefer a private training, tailored for and delivered
specifically to your company?

Contact our account team for pricing and availability.

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Looking for the latest in product and data science? Get our articles, webinars and podcasts.

Build on Foundations

Want to know what other courses are right for you? Watch this video to help you identify and build the right curriculum or download our curriculum brochure.

 
What do our customers have to say about our training?
Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.
Rusty Lindquist
Rusty Lindquist
Product Manager, a la mode
I highly recommend the Pragmatic Institute team as probably one of the best resources for product managers and marketers available today. Great program if you have a chance to participate in one of their courses, but also a lot of great information on how to do pretty much anything that's important to build, launch and market products (and services) successfully. Their strategic and tactical framework is one of the best 'crutches' available.
Max Leisten
Max Leisten
Product Manager/Marketer, SciQuest
Thank you for bringing perspective and a framework to product management. I finally have some organized expectations that I can define and use to organize my day.
Leslie Vaillancourt
Leslie Vaillancourt
Program Manager, BlueTie
The new series of seminars is highly effective. I've taken the predecessor seminars and have to say the flow, content and value is much more. If you're a product team professional a haven't taken Pragmatic's courses in a few years, you have to. It's now a must.
Jim Holland
Jim Holland
Product Management, PROS

A Practical Approach to Products

People aren’t buying your products. And no matter how much time, effort or money you invest in building and marketing those products, the reason is often the same: You’ve listened to the wrong people. It's time to implement a pragmatic, outside-in approach to building and marketing products that sell.

Pragmatic Institute courses are offered all around the world.