Stop the Guesswork! A Pragmatic Approach to Pricing

By Mark Stiving April 24, 2014

Pricing is the most powerful marketing lever you have, but it's also the least understood. This webinar will share the inside workings of pricing like you've never seen it before. It will provide actionable insights and address many of the questions that face those involved in pricing strategies:

Value-based pricing. What is it? How do we know how much value we offer?  How can we create more value so our customers will pay us more?  

Price segmentation. How do we charge different customers different prices? 

Portfolio pricing. How does pricing relate to versions and complements?  What can we do with our portfolios to make more money?

Join Pragmatic Institute Instructor Mark Stiving as he delves into this often intimidating topic with information to help you succeed.

Mark Stiving

About the Presenters

Mark Stiving is chief pricing educator with Impact Pricing LLC. Connect with him on LinkedIn

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