Resources > Webinars

Turning Fans into Customers and Customers into Fans

Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?

These brands have learned to provide the human connection people are now longing for.

On Tuesday, December 17, at 1 PM ET, we were joined by David Meerman Scott to talk about what he calls “Fanocracy.” Creating fandom isn’t just for actors, athletes, musicians and authors. Fandom can be rocket fuel for any company that chooses to focus on inspiring and nurturing true fans.

Based on David’s book Fanocracy, this webinar will focus on examples of offbeat and mainstream businesses that have harnessed passion to create fans—both internal and external— to win big. Learn how the act of making business personal may be the most powerful business strategy of all time in a digital, disconnected world.



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