Turning Fans into Customers and Customers into Fans

Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?

These brands have learned to provide the human connection people are now longing for.

On Tuesday, December 17, at 1 PM ET, we were joined by David Meerman Scott to talk about what he calls “Fanocracy.” Creating fandom isn’t just for actors, athletes, musicians and authors. Fandom can be rocket fuel for any company that chooses to focus on inspiring and nurturing true fans.

Based on David’s book Fanocracy, this webinar will focus on examples of offbeat and mainstream businesses that have harnessed passion to create fans—both internal and external— to win big. Learn how the act of making business personal may be the most powerful business strategy of all time in a digital, disconnected world.



Watch Now!

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

Speaker:

Other Resources in this Series

Most Recent

Webinar

What Barbie's Dream House and Mattel Can Teach Us About Product Quality

Join us as we welcome Tim Trapp, Director Quality Engineering and Product Quality Analytics at Mattel, for a conversation on how product quality not only enables you to leverage knowledge to make data-driven decisions but...
Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...
Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...

OTHER WebinarS

Webinar

What Barbie's Dream House and Mattel Can Teach Us About Product Quality

Join us as we welcome Tim Trapp, Director Quality Engineering and Product Quality Analytics at Mattel, for a conversation on how product quality not only enables you to leverage knowledge to make data-driven decisions but...
Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources