Reassessing Your Market Assumptions
What if everything you think you know about your market is wrong?
That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts.
Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples.
He also discussed:
• How to segment your user base to maximize competitive differentiators
• Which questions to ask to validate your market assumptions
• Tips and tricks for sharing findings with management
