Resources > Webinars

Product Launch in an Agile World – Webinar

How would you like to ship something every week?

Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. It also has the potential to disrupt the sales cycle.

A better definition of the “Product Launch” as the beginning of the sales process and not the end of the development cycle changes the perspective significantly. Instead of repeatedly forcing new versions of the product out of the building, the focus shifts to how to sell the product, regardless of the incremental features added in any given iteration.

This webinar will examine how Development and Marketing see each other and discuss the new opportunities Marketing has in an Agile world.

Watch “Product Launch in an Agile World”

 


Quicktime Download the Webinar
Windows Media Player Download the Webinar
iTunes Download from iTunes
Author

Speaker:

Other Resources in this Series

Most Recent

Aligning Your Roadmaps with the Needs of Your Teams, Partners and Customers. Pragmatic Product Chat with Mina Hanna at Verizon
Webinar

Aligning Your Roadmaps with the Needs of Your Teams, Partners and Customers

Your product roadmap is not just a document, it’s a powerful tool to communicate your vision and strategy to everyone who matters. If your roadmap is not conveying realistic and relevant information that is up...
Pragmatic + Aha! = Product Management Success
Webinar

Pragmatic + Aha! = Product Management Success

Join Erik Johnson, Aha! knowledge base group manager, and Ian Templin, director of product at Pragmatic Institute for a great discussion to help your team achieve the full picture of success.
Powerful Ways to Leverage ChatGPT in Your Products and Workflows. Webinar with Nils Janse
Webinar

Powerful Ways to Leverage ChatGPT in Your Products and Workflows

The latest wave of AI is revolutionizing all professional fields, including the product world. As product managers and product marketing managers, it’s essential to understand how to leverage this new technology not only to become...

OTHER WebinarS

Aligning Your Roadmaps with the Needs of Your Teams, Partners and Customers. Pragmatic Product Chat with Mina Hanna at Verizon
Webinar

Aligning Your Roadmaps with the Needs of Your Teams, Partners and Customers

Your product roadmap is not just a document, it’s a powerful tool to communicate your vision and strategy to everyone who matters. If your roadmap is not conveying realistic and relevant information that is up...
Pragmatic + Aha! = Product Management Success
Webinar

Pragmatic + Aha! = Product Management Success

Join Erik Johnson, Aha! knowledge base group manager, and Ian Templin, director of product at Pragmatic Institute for a great discussion to help your team achieve the full picture of success.

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

Subscribe

Subscribe