Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
Most Recent
Webinar
Gain an AI Edge in Your Product & Product Marketing Job Search
The job market for product managers and product marketing managers has changed. There are fewer roles, more competition, and hiring managers increasingly value candidates who know how to leverage AI in their work. The traditional...
OTHER WebinarS
Webinar
Gain an AI Edge in Your Product & Product Marketing Job Search
The job market for product managers and product marketing managers has changed. There are fewer roles, more competition, and hiring managers increasingly value candidates who know how to leverage AI in their work. The traditional...
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.