Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
Most Recent
Webinar
Conversion Isn’t a Problem with Sales, It’s a Problem with Product Marketing
Great products don’t sell themselves. Even the best product can fail if your market doesn’t understand its value proposition – it’s like putting a masterpiece in a dilapidated store. In this webinar, we’ll explore how...
OTHER WebinarS
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.