Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn’t possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company’s longer-term goals as well as short-term development needs.
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One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers
Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
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