Resources > Webinars

Peer-to-Peer Sales, the Next Frontier?

Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 percent. In addition, 75 percent of B2B buyers wish vendors would put a lid on the fluffy sales-speak that’s frequently found in marketing content. Now consider that the average B2B buying committee consists of eight people, all with differing opinions and objectives, and it’s no wonder B2B buyers are looking for ways to cut through the chaos.

Learn about peer-to-peer (P2P) selling as a strategic approach to B2B sales.

Ian Levine, a board member and chief sales officer of RO Innovation, will discuss:

  • What the P2P selling evolution is all about, and why it matters
  • Five new ways to position your customer reference program with key influencers, including your boss
  • The top priorities your peers are focusing on for their programs

 


   Download the Slides    Get Notified of Webinars

 

Author

  • Ian Levine is a well-known sales and marketing executive with more than 30 years of industry experience.  Ian brings an unusually broad perspective to go-to-market strategy, having held roles in Sales, Marketing, Product Development and Sales Operations.   Ian is currently a Board Member and Chief Sales Officer of RO Innovation, a SaaS content solution that activates the Voice of the Customer for Sales. 9 of the top 10 software companies in the world use RO.  Ian has also led transformation initiatives that increased market share and dramatically improved booking to expense ratios. Most recently IanI served as Head of Sales and Marketing for the global investment firm, Gordon Brothers Group. Prior to Gordon Brothers, Ian served as Senior Vice President Sales Strategy & Operations at Iron Mountain. At Iron Mountain, Ian built award winning Sales Operations, Sales Enablement and Salesforce.com teams. Prior to Iron Mountain, for 10 years, Ian served as Executive Vice President of St Paul, MN based Merrill Corporation. During this period sales rose from $300 million to over $1 billion. Follow Ian on Twitter @Salesbyian. He can be reached directly by contacting ilevine@roinnovation.com, or by visiting www.roinnovation.com.

Speaker:

Other Resources in this Series

Most Recent

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,
Webinar

How to Solve Market Problems Like an Agile Boss With Paramount+

   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now

OTHER WebinarS

Webinar

The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure
Webinar

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*
Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

Download Ebook

Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

Download Ebook

Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

Download Ebook

Download Now