Launching a product is high-stakes and success takes more than a market-driven idea. This Pragmatic Alumni led webinar explores two case studies that reveal both the power of process and the value of knowing when to pause.
First, see how a cross-functional team used Pragmatic Institute’s Launch Framework to align on market problems, messaging, and enablement—driving measurable results from pre-launch planning to post-launch optimization.
Then, examine a different scenario: halting a launch. You’ll learn how the team identified misalignment with market readiness, made the tough call to pivot, and turned lessons learned into future success.
