Resources > Webinars

How to Capture Innovation from Existing Intelligence

New ideas propel our business and professional lives. You might be in a task force for a new service. Or you could have an organizational roadblock or a staffing dilemma. The common thread is the desire for fresh thinking and new ideas—the fuel for tomorrow’s success. But Thomas Edison maintained that the simplest way to solve a problem is to borrow and then adapt an existing idea. This webinar will show you how to find an idea that’s worked for someone else—and then do something to that idea to make it your own.
Like Intel, you could bring back (and improve) elements in your microprocessor branding.

Like Häagen-Dazs, you could borrow an idea from another part of the world.

Like Colgate or Merrill Lynch, you could combine ingredients.

Like Pizza Hut and AMC Entertainment, you could magnify or minimize.

Join Steve Rivkin, founder of Rivkin & Associates LLC, for this lively discussion as attendees will see dozens of real-world examples and will come away with a blueprint for more effective problem solving and brainstorming.


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