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How to Build Personas & Positioning that Wins Customers

Too often, building customer personas and brand positioning turns into an exercise in futility. How can product teams turn these building blocks into a crucial framework that increases revenue and customer acquisition? Logi Analytics faced this challenge last year, which led the team to conduct vital persona research that sets the brand apart in the crowded business intelligence software market. Join Josh Martin,

Director of Product Marketing at Logi, as he discusses:

  • The step-by-step process Logi used to pinpoint its buyer persona, as well as key influencers
  • Best practices for turning research into tangible takeaways for sales, marketing and product
  • How to translate persona work into stronger positioning, unique selling propositions and a market differentiator

 


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Author

  • Josh Martin

    Josh Martin, a Marketing Executive with 21 years of experience, has made impactful contributions at IDC, Yankee Group, and comScore, Inc. His career journey spans roles at Logi Analytics, Mind the Product, and Decision Lens, showcasing a deep understanding of strategic marketing. Josh's expertise, coupled with his diverse industry experience, positions him as a seasoned professional in driving successful marketing initiatives. For questions or inquiries, please contact [email protected].

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