Horizon Planning: A Proven Strategy For Managing Your Product Portfolio For the Near and Long Term

January 25, 2017

Download the Slides

How do you balance the need to keep your current products competitive while also investing in your company’s future? And what’s the best way to align your resources, metrics and talent to ensure long-term portfolio viability?

You’ll discover how companies are using Horizon Planning to answer these questions. Whether your portfolio consists of a single product or many, a framework specifically tailored to your business can make the difference between success and failure.

David Zasada, senior vice president of product management at ACT, discusses how to:

• Ensure the long-term viability of your product or portfolio
• Leverage individual strengths of each member of the product team
• Ensure product performance metrics are aligned to your corporate strategy
• Strategically allocate the development budget across your portfolio
• Create a disciplined approach to identifying and addressing underperforming products
• Quickly validate new product concepts

Author

Pragmatic Editorial Team

The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

View all posts

Tags: product strategy

Most Recent

Webinar

Gain an AI Edge in Your Product & Product Marketing Job Search

The job market for product managers and product marketing managers has changed. There are fewer roles, more competition, and hiring managers increasingly value candidates who know how to leverage AI in their work. The traditional...

Webinar

Don't Let HIPPOs Run Over Your Roadmap

Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without...

Webinar

Leadership in Product Starts Before the Title

Most leadership advice assumes the same thing: that leadership begins once you have the right role, authority, or title. In practice, that assumption quietly holds people back. Leadership doesn’t show up as a single trait...

OTHER WebinarS

Webinar

Gain an AI Edge in Your Product & Product Marketing Job Search

Webinar

Don't Let HIPPOs Run Over Your Roadmap

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.