Bruce McCarthy knows roadmaps are essential to product strategy – but they’re also one of the most challenging aspects of product management. You can have the best strategy and the greatest roadmap ever, but without buy-in from key stakeholders, it won’t survive contact with reality.
Sales wants to close a deal this month. Leadership has a new idea. Budget priorities shift. Your roadmap gets derailed again and again.
In this session, we’ll explore why roadmaps fail and how stakeholder alignment is the hidden key to success. Discover practical strategies for:
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- Understanding the political challenges that make prioritization messy
- Moving beyond simple sign-offs to achieve real organizational alignment
- Workshopping roadmaps with key stakeholders to build genuine ownership
- Creating durable roadmaps that survive disruption and drive sustainable strategy
