Context is King: Data Focused Customer Engagement

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

What is new is the integration of software usage analytics with in-application messaging to deliver more contextually relevant engagements with customers.

View the recording of our recent webinar to learn how product managers and product marketers are leveraging anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications.

Keith Fenech, VP of software at Revulytics, discusses how to better achieve your engagement goals by:

• Providing guidance during evaluation
• Prompting product and feature adoption
• Reducing onboarding friction
• Timing upgrade and cross-sell offers
• Creating improved user experiences and long-term loyalty


 

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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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