4 Steps to Successful Product Teams

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully.

But how do you build and motivate your product team so that everyone functions and performs at their highest capacity?

View the recording of our recent live webinar to hear about the real-world challenges our customers have faced building their teams and the best practices they applied to create motivated, high performing product teams. As well as the results these improved teams have had within their business.

Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Institute, shares the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten demonstrates how you can leverage the Pragmatic Institute Framework for each of these four steps to achieve optimal team performance:

• The importance of creating a shared future for the team
• How a common vocabulary of language and references results in a stronger community
• The need to ensure organizational alignment where roles, responsibilities and ownership are clearly articulated and understood
• How to establish clear priorities by evaluating the importance of each activity and determining how well the team is performing each one


You can view the video featuring Frank Tait here.

 Download the Slides    Get Notified of Webinars

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Webinar

One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers

Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
Webinar

Navigating Product Launch Success and Knowing When to Pause

 Launching a product is high-stakes and success takes more than a market-driven idea. This Pragmatic Alumni led webinar explores two case studies that reveal both the power of process and the value of knowing...
Webinar

Your Sales Team Keeps Discounting—And What You Can Do About It

Your sales team isn’t discounting because they’re underperforming. They’re discounting because the value isn’t clear to customers. Join Product Chats host Rebecca Kalogeris and pricing expert Mark Stiving, Ph.D. for a live session on how...

OTHER WebinarS

Webinar

One Product, Two Sides: Real-World Challenges for Product Managers and Product Marketing Managers

Product Manager and Product Marketing Manager roles are both essential, but knowing where one ends and the other begins can get murky fast. In this webinar, Pragmatic Instructor and Product Management expert Paul Young teams...
Webinar

Navigating Product Launch Success and Knowing When to Pause

 Launching a product is high-stakes and success takes more than a market-driven idea. This Pragmatic Alumni led webinar explores two case studies that reveal both the power of process and the value of knowing...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.