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GoDaddy’s Senior Data Scientist on Evaluating Customer Lifetime Value

Customer life value (CLV) is a key indicator for businesses to better understand long-term and financial viability. A high CLV translates into brand loyalty, increases in sales and recurring revenue from existing customers. So how do you determine the customer lifecycle in your organization to improve interaction?

Learn strategies to evaluate and grow customer lifecycle value. Zach King, senior data scientist at GoDaddy will go in-depth on the importance of customer lifetime value, showcasing a framework to visually understand customer performance and drive long-term success.

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  • Pragmatic Institute

    Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.

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