Resources

In this episode, we’re joined by pricing strategist Marcos Rivera, founder of Pricing IO and author of Street Pricing, to explore how SaaS companies can stop guessing, and start capturing, the value they work so hard...

5 minute read What can you learn about avoiding product launch failure from Threads? Our expert talks about what the fastest rise, steepest fall, and most expensive learning curve in social media history can teach...

In this episode, Pragmatic instructor and AI course creator Dan Corbin joins us to explore how AI agents—autonomous systems that take action on behalf of users—are reshaping the way product teams work. Key Takeaways: AI...

Understand why customers choose one product over another—even when the specs are the same. Why do people instinctively reach for the $50 bottle over the $20 one? What does the price say about the product?...

Value Sales Expert Mike Wilkinson joins us to break down what value really means—and how cross-functional teams can define, quantify, and deliver it in a way that drives customer decisions and revenue growth. Key Takeaways:...

5 minute read Outcome-based pricing ties vendor revenue to real results, aligning price with value and helping future-proof monetization in the age of AI. Learn what outcome-based pricing is, how it compares to other pricing...