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The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Join us below for a conversation with Jan Pasternak, Head of Pricing at Zoom, and learn… The right time to set up a pricing team Best pricing practices and what to avoid How to ensure

Human-Centered Innovation: Using Design As a Strategic Advantage

  Human-centered innovation has emerged as an approach that assists companies in developing new capabilities to respond to changing markets. The application of this approach has contributed to innovation across products, services, and business models,

How to Solve Market Problems Like an Agile Boss With Paramount+

   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now
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How do you accurately identify your customers’ problems?

  Get the answer when you join us for our first webinar of the year with Mari Escalona-Juretic, Senior Product Manager at Groupon, for a discussion on understanding buyer persona patterns to help shape your
Strategic Product Marketing Approaches For 2022

Pragmatic’s Sneak-Peek Into Strategic Product Marketing Approaches For 2022

In this webinar we share a detailed sneak-peek into some of the new initiatives, strategies and resources coming from Pragmatic in 2022 to help you… Get a jump on your competition Focus on the critical

How Market Visits Can Elevate Your Product Roadmaps

  How can you maximize the ability to have your new product or features effectively solve real-world customer problems and convince business stakeholders and C-level execs to support your roadmaps? It all starts with deeply understanding

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Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

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Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

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What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

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