“Everything boils down to a pain point and how you’re solving it. It’s our job to intimately understand our customer’s pain points.” – Lindsay Sutula, Founder & CEO of Top Fox Marketing In this episode, Lindsay Sutula of Top Fox Marketing shares essential tactics for understanding and outsmarting your competition through stealthy marketing strategies. Key Takeaways:
- Keyword Planning: Find out how to use Google’s keyword tools to figure out what your competitors are up to and spot trends before they take off.
- Ad Insights: Discover how to see every ad your competitor has run using tools like Google’s Ads Transparency Center and similar features on Meta and LinkedIn.
- Staying Alert: Learn to set up Google Alerts in a way that most businesses miss, keeping you informed about your competitors and industry shifts.
- Tech Scouting: Use builtwith.com to learn what tech your competitors are using and how it can give you an edge, whether you’re competing or looking for potential clients.
Tune in and learn how to gain the competitive intelligence you need to make smarter marketing decisions and keep your business ahead of the curve. Want to learn how to get to know your market and build the product marketing strategies that deliver results? Our Market course will teach you how to build buyer expertise and how to measure impact on the bottom line.