It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that’s not fair.
Their behavior is a direct reflection of what we hire them to do.
Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully.
Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of PragmaticLive.
Do you have a story to share about how you’ve aligned more successfully with sales? We’d love to hear it. Reach out to experts@pragmaticmarketing.com.
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OTHER PodcastS
Podcast
How to Build Roadmap Alignment
Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date i...
Category: Product Management
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“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell
In this episode of Pragmatic...
Category: Product Management
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