“Interestingly, there doesn’t seem to be a market to hire consultants, to tell executives that their idea is stupid.” – Paul Young
What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we look a little closer, maybe the data was saying exactly what would happen, the team just didn’t listen.
In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about the lessons CNN+ can teach product managers.
They discuss:
- What early warning signs did CNN+ ignore that might have indicated the product wouldn’t succeed
- The conversion rate you should expect going from a freemium model to a premium model
- Why you need both data and stories to effectively communicate market research
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