Special Offer: Save 15% off with code PRAGMATIC15 at checkout!

Alumni Community Login Student Portal Login Share with Credly!
Enroll Now
Resources > Podcasts

What the heck is a value journey?

Pragmatic Live Chat

There isn’t just one type of buyer’s journey, there are three: trust journey, relationship journey and analytical journey. During this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews pricing expert Mark Stiving, chief pricing educator at Impact Pricing. Not only does he explore the three types of buyer’s journeys in-depth, but he also gives listeners the one question they should ask to quickly identify which journey their customer is on. He also explains the value map and why you should always assume your buyer is on a trust journey until proven otherwise.

Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

    View all posts

Most Recent

Pragmatic Institute Product Chats: The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
Podcast

The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely

In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Read More
Pragmatic Product Chats: Maxine Anderson on Transforming Training through Text-Based Solutions
Podcast

Maxine Anderson on Transforming Training through Text-Based Solutions

In this episode, host Rebecca Kalogeris welcomes Maxine Anderson, Co-founder and Chief Product Officer of Arist, to explore how push-based, AI-powered learning is transforming workforce enablement. Key Takeaways: From Text to Enterprise– What began as a text-based...
Read More

OTHER PodcastS

Pragmatic Institute Product Chats: The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely
Podcast

The Real Power of Pricing with Ajit Ghuman, co-founder of Monetizely

In this episode, Ajit Ghuman, co-founder of Monetizely and author of Price to Scale, joins host Rebecca Kalogeris to unpack how pricing connects the dots between product marketing, positioning, and profitability. Key Takeaways: Pricing as Strategy...
Read More
Pragmatic Product Chats: Maxine Anderson on Transforming Training through Text-Based Solutions
Podcast

Maxine Anderson on Transforming Training through Text-Based Solutions

In this episode, host Rebecca Kalogeris welcomes Maxine Anderson, Co-founder and Chief Product Officer of Arist, to explore how push-based, AI-powered learning is transforming workforce enablement. Key Takeaways: From Text to Enterprise– What began as a text-based...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe