In this replay of Product Chats, Rachel Hernandez, Director of Brand Strategy at NextNet Media, joins host Rebecca Kalogeris to discuss how storytelling can transform content marketing. With several years of experience in digital content creation, Rachel reveals how storytelling frameworks like the Hero’s Journey position customers at the center of your messaging, fostering deeper connections with audiences.
Key Takeaways:
- Storytelling as Connection: Learn how storytelling establishes a human connection by focusing on audience needs and aspirations.
- Customer-Centric Messaging: Understand why prioritizing audience challenges over product features enhances engagement.
- AI’s Role in Content Creation: Explore how generative AI supports content production while maintaining the need for human creativity and originality.
- Engaging on Reddit: Discover how authentic participation in Reddit communities builds credibility with technical audiences.
- Differentiating with Authenticity: Rachel explains how creativity and cheeky, authentic messaging help brands stand out in competitive markets.
Guest Bio:
Rachel Hernandez is the Director of Brand Strategy for NextNet Media, the largest global network of trusted media outlets, link partners, and global news websites, providing clients with a steady influx of high-authority backlinks and targeted organic visitors – making them the world’s largest and most successful online retailer of optimization products and services.
With a rich decade-long history as a digital content creator and strategist, Rachel stands as a beacon of innovation. In 2016, she launched NextNet Media’s content department, ingeniously leading both in-house teams and 700+ freelancers, culminating in the creation of thousands of top-tier content pieces every week.
ABOUT PRAGMATIC INSTITUTE:
Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
EPISODE LINKS:
- Learn more about how to boost your PM skills with our workshops
- Explore our training and certification paths
- Learn about Pragmatic Institute
- Subscribe to our YouTube Channel
