In this replay episode of Product Chats, Jon MacDonald, founder of The Good, joins host Rebecca Kalogeris to discuss how understanding customer psychology is key to driving digital sales. Jon shares actionable insights on how brands can leverage qualitative and quantitative research to continuously optimize user experiences and align product decisions with user needs.
Podcast listeners can get 50% off a digital copy of the book via The Good’s website using the code BTCPODCAST50 at checkout.
Key Takeaways:
- User-Centered Design: Learn how aligning product decisions with user goals can boost digital sales.
- Customer Psychology: Discover how the psychology behind decision-making impacts customer behavior and business outcomes.
- Continuous Optimization: Explore the importance of ongoing user testing and research to drive digital experience improvements.
Guest Bio: Jon MacDonald is the founder of The Good, a digital experience optimization firm that helps brands improve user experience and drive sales. He specializes in using data, research, and psychology to create customer-centric digital products.
ABOUT PRAGMATIC INSTITUTE: Since 1993, Pragmatic Institute has provided training and professional development for product, design, and data professionals. Our comprehensive methods and Pragmatic Framework equip professionals with the skills to accelerate innovation, increase customer satisfaction, and bolster revenue. We offer online, in-person, and on-demand courses taught by industry experts with decades of experience.
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