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The Pricing Coach: Outcome vs. Cost-Based Pricing

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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