Resources > Podcasts

The B2B Buying Disconnect

Podcast_1500_20170705233450_0

So how closely aligned are buyers and vendors in the world of B2B technology sales? That’s the question that TrustRadius’ director of research, Megan Headley, explored in her recent landmark study. Listen now as she shares her findings on:

  • Which information sources buyers use, find most helpful, and consider most trustworthy, versus the resources vendors focus on providing buyers
  • Which selection criteria buyers care about, versus what vendors think is important to buyers
  • How buyers view the role of vendors, and how vendors try to engage their buyers
  • And, based on these disconnects, what can vendors do differently

To download the full study, visit TrustRadius and also check out one of our Market courses near you to learn how you can align your marketing and sales processes to how your market buys.

Author

Other Resources in this Series

Most Recent

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

OTHER PodcastS

Pragmatic Live Chat
Podcast

Applying the Pragmatic Framework to Internal Product Management

“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy...
Pragmatic Live Chat
Podcast

Why Knowing When to End a Product is as Important as Knowing When to Begin

“We have to introduce a product with the idea that it's not going to live forever” - Paul Young   In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.