The 10 Commandments of Product Marketing

Defining the Power of Win/Loss Analysis

How do you define product marketing?

Francisco Bram, head of product and growth at Uber Eats, joins our host Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, to chat about how he and Uber Eats defines this essential role, as well as the 10 commandments of product marketing.  You don’t want to miss this one!

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Value Sales Expert Mike Wilkinson joins us to break down what value really means—and how cross-functional teams can define, quantify, and deliver it in a way that drives customer decisions and revenue growth. Key Takeaways:...
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