Strategies for Planning Content and Measuring Success

Pragmatic Live Chat

“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”
 
Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interesting thoughts. So, in this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic content marketer Kristy Sturgill about Pragmatic’s system for content planning.
 
They discuss:

  • How to find context, study competitors and review search engine results
  • The metrics for measuring content
  • How to be a steward of content by taking care of the work that already exists

Additional Resources
 
Market.
This course helps you gain a thorough understanding of your buyers and how they like to buy so you can build product marketing strategies that deliver results. And, this course was updated in 2022 to reflect the latest strategies.
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Author

  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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