I think elevator music exists for a reason, but isn’t really what you should strive for” – Kirsten Butzow
What do the phrases “thinking outside the box,” “give 110%,” and “new normal” have in common?
Answer: They. Mean. Nothing.We’ve overused these phrases so much that they, at best, mean nothing and, at worst, harm your messaging.
In this episode, our host, Rebecca Kalogeris, interviews Kirsten Butzow, Senior Vice President at Houghton Mifflin Harcourt, about the problems these phrases cause and why we should stop using them.
They discuss:
- What to say instead of common corporate jargon
- Why corporate speak drifts out to the marketplace
- Why you shouldn’t work 110%
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