Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product. Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now!
For practical strategies on optimizing revenue, check out our Price training course.
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Pragmatic Institute is the transformational partner for today’s businesses, providing immediate impact through actionable and practical training for product, design and data teams. Our courses are taught by industry experts with decades of hands-on experience, and include a complete ecosystem of training, resources and community. This focus on dynamic instruction and continued learning has delivered impactful education to over 200,000 alumni worldwide over the last 30 years.
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