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Setting the Best Price for Your Product

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Pragmatic Marketing instructor and pricing expert, Mark Stiving interviews former Adobe manager of business model strategy and pricing, Ward Dey. Learn how to identify and fix profit leaks by analyzing discount behavior and getting to know how much value your customers see in your product.  Ward also discusses the importance of establishing the most profitable business model – Would your customers be willing to pay for a subscription with frequent updates to your product, or will you increase revenue with something more perpetual? Discover how to capture low hanging fruit by initiating a few simple tasks and start setting the best price for your product. Listen now!
For practical strategies on optimizing revenue, check out our Price training course.
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  • Pragmatic Editorial Team

    The Pragmatic Editorial Team comprises a diverse team of writers, researchers, and subject matter experts. We are trained to share Pragmatic Institute’s insights and useful information to guide product, data, and design professionals on their career development journeys. Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Since 1993, we’ve issued over 250,000 product management and product marketing certifications to professionals at companies around the globe. For questions or inquiries, please contact [email protected].

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