New! On-Demand - Product Management Certification.

Resources > Podcasts

Quantifying Value: How to Avoid the Dreaded Discount

Podcast_1500_20170705233450_0

Are your customers asking for discounts? 

In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn’t be the norm.

Learn more about selling value and register for Pragmatic Training today!

Author

Most Recent

Pragmatic Institute Product Chats: From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
Podcast

From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
Read More
Pragmatic Institute Product Chats: Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
Podcast

Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Read More

OTHER PodcastS

Pragmatic Institute Product Chats: From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner
Podcast

From Product Leader to CEO: Lessons in Strategy, Alignment, and Go-to-Market with Marc Rubner

In this episode of Product Chats, Marc Rubner, CEO of Building Intelligence, joins us to reflect on his evolution from product manager to executive leader. With early roots in marketing analytics and product innovation at...
Read More
Pragmatic Institute Product Chats: Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter
Podcast

Getting Your Product Sold: Driving Adoption, Sales Enablement, and Post-Launch Success with Ciara Peter

In this episode, Ciara Peter, SVP of Product at Robin, joins us to break down what happens after the PRD is done and the code is shipped. Drawing on her experience building people-centered enterprise software...
Read More
View More

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Subscribe

Pragmatic Institute Resources