What can an entrepreneur teach product managers about pricing and selling their products? Turns out quite a bit. In this podcast, Pragmatic Marketing instructor Mark Stiving interviews Sean Murphy of SKMurphy, a consultancy that has worked with hundreds of technology startups in Silicon Valley on product planning and introduction. They discuss the art of pricing new products–how you move from beta to early adopter to sustainable pricing models–as well as how to get your salesforce onboard with selling your new products.
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Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
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OTHER PodcastS
Podcast
Innovating for Every Body with Tobie Hatfield of Nike
In this episode, we welcome Tobie Hatfield, Senior Director of Athlete* Innovation at Nike, to explore how innovation, inclusivity, and performance intersect. Key Takeaways: Athlete Innovation Philosophy– Nike’s motto “if you have a body, you...
Podcast
Building Human-Centered Video Conferencing with Norma Løvhaugen
In this episode, we welcome Norma Løvhaugen, VP of Strategy and Initiatives at Neat, for a conversation about building video conferencing solutions that truly connect people. Based in Oslo and featured in Forbes last year, Norma brings...
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