Pricing Professional Services

Podcast_1500_20170705233450_0

Pragmatic Marketing instructor Mark Stiving is joined by world-renowned pricing expert Ron Baker. The founder of VeraSage Institute, a think-tank for professional-knowledge firms, Ron has been helping professionals learn how to create and capture more value. Mark and Ron discuss a range of pricing topics, including how to price professional services (hint: it’s NOT by the hour).

Connect with Ron Baker on LinkedIn. If you have a topic you’d like us to tackle in an episode of Pragmatic Live, send us a note at [email protected].

Author

Most Recent

Podcast

Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens

In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
Podcast

The Evolution of Product Teams with Andrew Saxe

In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...

OTHER PodcastS

Podcast

Building the Products of the Future with AI with Google DeepMind’s Jonathan Evens

In this episode, we sit down with Jonathan Evens, Product Lead at Google DeepMind, to explore what it truly means to build AI-powered products at scale. Drawing from over a decade of experience, spanning startups,...
Podcast

The Evolution of Product Teams with Andrew Saxe

In this episode, Andrew Saxe, VP of Product at Smartling, joins host Rebecca Kalogeris to reflect on the changing nature of product leadership. Drawing on 30 years in product – 15 of them at Smartling...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources