Pricing and Customer Values

Podcast_1500_20170705233450_0

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model.

Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

Author

Most Recent

Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...

OTHER PodcastS

Podcast

Facilitation Is a Must-Have Skill for Product Managers with Douglas Ferguson

Most product managers spend hours every week in meetings. What if those meetings actually worked? In this episode of Product Chats, Douglas Ferguson, entrepreneur, technologist, and president of Voltage Control, shares the art and science...
Podcast

Leadership Lessons for Accidental CEOs with Pete Steege

In this episode, Pete Steege, founder and CEO of B2B Clarity, joins Rebecca Kalogeris to explore the journey from technical expert to business leader, a shift many product managers and founders navigate without a clear...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources