One Company’s Persona Journey

Podcast_1500_20170705233450_0

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy?

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management.Ready to learn more about customer personas?Check out our upcoming courses.

Author

Other Resources in this Series

Most Recent

Podcast

Harnessing AI for Enhanced Senior Engagement with Isaac Lien of GrandPad

In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults....
Podcast

Mastering Market Segmentation and Value-Based Pricing with Pricing Expert Mark Stiving

In this episode of the Pragmatic Product Chats series, product expert Mark Stiving joins host Rebecca Kalogeris to offer practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In...

OTHER PodcastS

Podcast

Harnessing AI for Enhanced Senior Engagement with Isaac Lien of GrandPad

In this encore episode of the Pragmatic Product Chats series, AI and product technology expert Isaac Lien joins host Rebecca Kalogeris to share insights on leveraging generative AI to create user-friendly products for older adults....
Podcast

Mastering Market Segmentation and Value-Based Pricing with Pricing Expert Mark Stiving

In this episode of the Pragmatic Product Chats series, product expert Mark Stiving joins host Rebecca Kalogeris to offer practical advice to help product professionals elevate their pricing strategies and deliver value for customers. In...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe

Pragmatic Institute Resources